About
Nice to meet you
I am based in London, UK, and have been working in email marketing for 15 years - 11 of those years in premium & sustainable fashion. I'm a certified Klaviyo Partner and work with fashion businesses small and large on their email marketing strategy, campaign management, and everything else in between.
Credentials
- 15 years of email marketing experience; 11 in luxury & sustainable fashion
- Expert in Klaviyo (certified Klaviyo Partner) and Ometria
- Postgrad Diploma in Marketing from the Chartered Institute of Marketing (CIM)
- First class BA (Hons) degree in English Language
- Certificates and courses in many other areas such as SEO, Google AdWords, Google Analytics, Photoshop, Copywriting (IDM) & HTML
- Five-star rated on freelancing sites. View testimonials.
What growth can you expect to see when you work with me?
Career highlights include:
- Introducing a new approach to loyalty and retention which increased orders per customer by 5% and revenue per customer by 8%; worth an extra £200k/year for this sustainable fashion business.
- Overhauling a Welcome programme which resulted in a 76% increase in revenue per email (£1.84 to £3.24). This was worth an extra £185k/year.
- Devising a new lead conversion strategy bringing in £60k in new customer orders during its first quarter.
- Creating an abandoned basket testing strategy which led to various incremental increases across key metrics, and as a result is now set to generate an additional £20k per year.
- Developing a nursery lifecycle programme to encourage repeat purchases without the need for discounting, using complex segmentation and highly personalised content. This resulted in higher AOV, repeat rates and orders per customer.
Where can you find me?
I work 100% remotely so I'm able to help, wherever you are! That said, I'm happy to meet up with local clients. I'm based on the borders of London and Kent, so if you need a face-to-face email marketing consultant in London or Kent then you may just be in luck!
